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Efficient packing should ideally mean that you return from holiday having used everything you took more than onc
-Choose clothes appropriate for the climate. If you are going somewhere warm and leaving a cold climate consider leaving a set of warm clothes in the car if you are leaving it at the airport, or with friends if you are being collected.
-Stick with one basic colour scheme preferably a dark one which won't show marks and wrinkles so much.
-Make clothing items do double duty, men's shorts can be double as swimming trunks, a woman's tankini top can be an evening top. A shirt can layer over a dress in place of a jacket.
-Take multiple thinner items which can be layered instead of one bulky heavier piece. Thermal underwear is fantastic for cooler climates.
-Shoes are always difficult: heavy and bulky. Try to wear your heaviest/bulkiest pair on the plane. I try to limit myself to 3 pairs: a pair comfortable for walking extended distances, a pair of sandals or flip flops and a dresser pair for evening.